Send your emails from a recognizable source Our five business event invitation email strategies can prevent your email from ending up in a spam folder or getting ignored. While there isn’t a perfect blueprint for a corporate event invitation that is 100% successful, there are some best practices that can help ensure that your email doesn’t go unread. 5 business event invitation email strategies to know Tell them if they have the opportunity to meet other professionals in their field, if there will be exciting speakers to learn from, or even if the venue and entertainment are particularly unique. Let your readers know exactly what the return will be for the time or money they put into this event. Ensure you include information such as dates, times, locations, or important links, such as where potential attendees can buy tickets. Provide important detailsĪll key points should appear at the top of your message so your reader doesn’t have to scroll to get to them. Use short sentences and paragraphs so your recipient doesn’t lose interest in what you’re trying to say. Keep it shortĪn invitation message for a business event should be concise so the reader can scan it and quickly glean all necessary information. The tone of your email will differ if your event is a networking happy hour, a formal conference, or a company fundraiser. Understanding the goal of your overall event will help you craft the ideal corporate event invitation. Consider the key tips we’ve listed below to craft your messaging. How do you write an email invitation for a business event?ĭon’t be daunted by the prospect of writing the perfect casual or formal business meeting invitation email. This allows you to reach more potential attendees without needing to research contact information in advance. Leverage your network: Encourage your contacts to send your business event invitation to other people they know who may be interested.It also opens up the lines of communication and allows you to demonstrate to your contacts how you will be checking in with them in the lead-up to the event. Set the tone: A business event invitation gives potential attendees an idea of what they can expect from the occasion.Let potential attendees know if there will be perks such as early bird pricing or special VIP deals, so they watch their inbox for your follow-up messages. Generate excitement: You can start sending out business event invitation emails before tickets are available for purchase to increase anticipation for your event.If you’re emailing contacts on your marketing list, you know they’ve already expressed interest in what you have to offer them. This is considered low-hanging fruit and the easiest way to generate ticket sales because the people you’re contacting already know about your brand. Utilize contacts you already have: Generally, when sending emails, it’s to leads or connections you already have.With this kind of communication, you’re able to: There are several benefits to writing business event invitation emails as part of your marketing efforts. Why should you write business invitation emails? These could be cold emails sent to professionals you’ve never met before but wish to connect with, or contacts you already have within your sector. What is a business invitation email?Ī business invitation email is a communication that you would send to potential attendees when you are hosting an event such as an industry conference or a networking event for professionals. BUSSINESS EVENT INVITATION LETTER PLUSSo what does it take to craft an irresistible corporate event invitation email that gets the open and the registration? We’ve pulled together the top email strategies and tips to keep in mind as you craft your business event invitations, plus seven examples to guide your first draft. You want them to see your event as the perfect opportunity to network, grow, and advance their careers. Get it right, though, and you’ll win over their attendance and endorsement. Getting busy professionals to pay attention to your event email marketing is no small feat.
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